Robin Shumays is a New York-based content creator, designer, and performer with a passion for creating visually engaging, personality-driven content that feels authentic, stylish, and relatable.

With a background in fashion design, UX design, social media strategy, and performance, Robin brings a unique mix of storytelling, aesthetics, and audience insight to every piece of content she creates. She is the founder of the fashion brand hennaflower, which has appeared in shows including Harlem Fashion Week and Africa Fashion Week, and is also a performer and co-founder of Zikrayat, an Arabic Music and Dance Ensemble that has appeared at venues including Lincoln Center and the Brooklyn Museum.

By day, Robin works as a User Experience Engineer, where she designs digital experiences with a focus on human behavior and engagement — skills that naturally translate into effective UGC content.

Robin specializes in lifestyle, beauty, fashion, wellness, arts/culture, and storytelling-based content with a polished but approachable feel. Whether creating product demos, voiceovers, or aesthetic lifestyle videos, her goal is simple: create content audiences trust and brands remember.